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CEO of Coca-Cola Company and CEO of WWF-US

Let’s Make This The World’s Watershed Moment

On July 9, 2013, Muhtar Kent and Carter Roberts announced that The Coca-Cola Company and WWF have renewed their partnership through 2020 to conserve the world’s natural resources.

Your business, indeed every business, is utterly dependent on water. Whatever your company does, wherever and however it does it, ready supplies of fresh water are essential to its success.

Here’s why: All businesses rely on healthy, sustainable communities. Sustainable communities require sufficient water. So even if your business isn’t water-intensive (and there’s probably more H20 hidden in your supply chain than you think), its long-term viability rises or falls with the amount of clean, fresh water available to everyone.