“Arbitrary”. If there’s one word in the English language that makes Fred Luckey’s blood boil, it’s this one. If we’re going to feed the world and ramp up agricultural production, as he aspires to do, then an arbitrary approach isn’t going to cut the mustard.
Luckey and the big food firms that he represents at the non-profit group, Field to Market, prefer terms like verifiable, science-based and outcome-based. With that in mind, they have developed a set of “big deal science” tools and indicators that enable farmers to measure crop production at a field level.