U.S. Southeast Rivers and Streams

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In the U.S. Southeast Rivers and Streams, the partnership advanced conservation work by creating conservation messages that were accessible to all staff, from executives to those who work on the bottling line. Taking this message into the business mainstream has been an absolute critical step in efforts to achieve the broad engagement necessary to protect biodiversity and freshwater resources in the Southeast. Communicating how a conservation project fits into an integrated, long-term vision for The Coca-Cola Company enabled the team to achieve greater results and stakeholder buy-in at all levels.

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