U.S. Southeast Rivers and Streams

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In the U.S. Southeast Rivers and Streams, there were some initial barriers to productive collaboration. For example, some bottling partners did not trust environmental groups, workloads were at maximum capacity and the benefits of engaging with an NGO on watershed issues were unclear. The partnership team began by taking small steps and making initial projects relatively straightforward. In one instance, WWF brought in a nationally known expert on effective storm water management to work with each plant to demonstrate what they could do to improve practices. Grounding the first engagement in issues related directly to the plant’s performance allowed bottling partners to begin learning about watershed issues while understanding potential business benefits.