Danube River

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At the start of the partnership, an initial workshop jump-started cooperation in the Danube region. While productive, more could have been accomplished if diligent preparations had been made to map the issues, interests and available resources of each partner. As Coca-Cola Europe moved forward with a robust water stewardship strategy, the partnership transformed when each realized an alignment around the company’s target to replenish water in communities and nature through the support of healthy watersheds and community water programs. WWF has been able to engage the regional business unit and bottling partners on wetland restoration projects as a way to help the company meet its replenish commitments. The realization that WWF could assist the business in meeting this target launched a strong regional partnership that continues to grow.

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