© 2014 Audra Melton, www.audramelton.com
Because water is essential to nature, communities, and business, The Coca-Cola Company and WWF have been working together since 2007 to help conserve the world’s freshwater resources.
Our global partnership is focused on helping to ensure healthy, resilient freshwater basins in the Mesoamerican Reef catchments in Mexico, Belize, Guatemala, and Honduras and the Yangtze River basin in China. Together, we are addressing the natural resource challenges that impact freshwater by measurably improving environmental performance across the company’s supply chain, integrating the value of nature into decision-making processes, and convening influential partners to solve global environmental challenges.
Beyond the global partnership, WWF and The Coca-Cola Company collaborate locally in dozens of countries to create a more water-secure future.
In the first phase of our transformational partnership we focused on conserving seven of the world’s most important freshwater basins, improving water efficiency within the company’s operations, reducing the company’s carbon emissions, promoting sustainable agriculture, inspiring a global movement to conserve water, and assessing and reducing environmental impacts related to existing and potential packaging options. Our basins included:
When we renewed our partnership, we expanded our scope and turned our focus to 11 key basins around the world, including:
Learn more about our progress in our 2013 Annual Review.